AI SEO · AEO & GEO

Get Your Brand Cited by the AI People Ask Instead of Google

Your customers now ask ChatGPT, Perplexity, Gemini and Google AI Overviews before they ever reach a search results page. We make sure the answer they get includes you, and turn that visibility into leads.

Book a Free AI Visibility Check
AI SEO services from Gateway Enterprises: getting brands cited in ChatGPT, Perplexity, Gemini and Google AI Overviews
Search has already changed

AI search is where your customers are now, not a future trend

Search behaviour has shifted faster than most marketing budgets have. Hundreds of millions of people now get answers directly from AI, often without clicking a single website. If your brand isn't in those answers, a competitor is.

2B+
Monthly users of Google AI Overviews
Google, 2025
800M
Weekly active users of ChatGPT
OpenAI, late 2025
~60%
Of US Google searches now end without a click
SparkToro / Datos analysis
10x+
Growth in AI-referral traffic to US websites in under a year
Adobe, 2024–2025

Figures reflect publicly reported data as of late 2025 and change quickly; we verify the current numbers for your market during your audit. [Verify & date-stamp before publishing.]

What AI SEO actually is

AI SEO, in Plain Terms

AI SEO is the practice of optimising your brand and content so AI tools like ChatGPT, Perplexity, Gemini and Google AI Overviews can find, understand, trust and cite you when they answer your customers' questions.

It brings together two disciplines, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), on top of solid traditional SEO. They overlap heavily: AI engines still need to crawl your content, read your structured data and trust your authority, so strong SEO is the foundation the other two build on.

Discipline Optimises for The goal
SEO Ranking pages in search results. Rank high and earn the click.
AEO Content AI can extract and quote. Be the cited answer.
GEO Brand authority inside AI answers. Be recommended by the AI.
Illustration of an AI assistant answering a question and citing a brand as a trusted source
Our AI SEO services

Everything Needed to Get Found, Trusted and Cited by AI

AI visibility comes down to four things done well. Here's the core work that gets your brand into AI answers, and keeps it there.

01

AI Crawler Access & Readiness

We make sure AI crawlers like GPTBot, ClaudeBot, PerplexityBot and Google-Extended can actually reach and read your site, checking robots.txt, firewall rules and rendering so nothing is accidentally blocked.

AI engines can read you, the prerequisite for being cited at all.
02

Answer-Ready Content & Schema

We shape your content into clear, specific answers to real buyer questions and add the structured data (FAQ, Service, Organization) that helps AI parse and quote it correctly.

Content built to be extracted, quoted and attributed to you.
03

Entity & Authority Building

We strengthen the trust signals AI relies on, a clear brand entity, topical depth, and validation from third-party sources the models already trust.

AI recognises you as a credible source worth recommending.
04

AI Citation Tracking

We monitor how often you're mentioned and cited across AI tools for your key questions, and tie it back to referral traffic and leads.

You see AI visibility measured, not guessed.

Not sure how visible you are in AI search?

We'll show you where your brand stands across ChatGPT, Perplexity, Gemini and Google AI Overviews.

Book a Free AI Visibility Check
How we work

A Clear Path from Invisible to Cited

Getting into AI answers isn't luck. Here's exactly how we get you there.

Step 01

Audit AI Visibility

We test how you currently show up across ChatGPT, Perplexity, Gemini and Google AI Overviews for the questions your buyers actually ask, and check whether AI crawlers can even reach your site. This baseline tells us exactly where you stand and where the gaps are.

AI mention baselineCrawler access checkCompetitor citationsQuery mapping
Step 02

Fix Access & Foundations

We clear the technical blockers first, robots.txt, firewall rules, rendering and structured data, so AI systems can crawl, parse and correctly attribute your content. This is where the fastest early wins usually come from.

Crawler allow-listingSchema markupRendering fixesSite structure
Step 03

Build Authority

We strengthen the trust signals AI relies on, a clear brand entity, topical depth, and validation from third-party sources the models already trust. This is what turns "crawlable" into "recommended".

Entity buildingDigital PRReview presenceTopical clusters
Step 04

Optimise Content

We shape your content into clear, specific answers to the questions buyers ask, the format AI engines extract and cite. Less vague positioning, more direct, quotable substance that maps to real search intent.

Answer-first writingFAQ & definitionsInformation densityIntent matching
Step 05

Track & Refine

We monitor how often you're cited across AI tools, tie it back to referral traffic and leads, and keep adjusting as the models and your competitors change. AI search moves fast, so the strategy keeps moving with it.

Citation trackingTraffic attributionMonthly reportingContinuous testing
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Why Gateway

Real Search Engineering, Not a Gold-Rush Bolt-On

AI SEO isn't a separate gimmick, it's search evolving. We bring proven search expertise into the AI space and back every move with data you can verify, not hype about "the future".

~6.5% → majority

Google AI Overviews grew from appearing on roughly 6.5% of US search queries in January 2025 to a large and rising share of results by late 2025. The window to establish AI visibility is open now, not later.

Source: Semrush AI Overviews study, 2025. [Verify current figure before publishing.]
01

Grounded in verifiable data

We justify recommendations with real market and citation data, not vague promises about AI.

02

AI visibility you can measure

We track actual mentions and citations across AI tools, so you can see it working.

03

Tied to leads, not "mentions"

Being cited only matters if it drives business, so we connect AI visibility to traffic and leads.

04

SEO and AI, run as one

We don't silo AI work. It runs alongside your SEO because they share the same foundations.

FAQs

Frequently Asked Questions About AI SEO

AI SEO is the practice of optimising your brand and content so AI search tools, like ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, can find, understand, trust and cite you when they answer your customers' questions. It combines Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) with traditional SEO fundamentals.
SEO optimises web pages to rank in traditional search results. AEO (Answer Engine Optimisation) structures content so AI systems can extract and cite it as a direct answer. GEO (Generative Engine Optimisation) focuses on getting your brand included and recommended inside AI-generated responses. They overlap and stack, strong SEO foundations support both AEO and GEO.
You need three things working together: AI crawlers must be able to access your site, your content must directly answer the questions buyers ask in clear and specific language, and your brand must be validated by trusted third-party sources the AI already trusts. We audit all three, fix the gaps, and build the authority signals that get you included in answers.
No. AI SEO extends traditional SEO rather than replacing it. AI search engines still rely heavily on the same signals, crawlable content, structured data, topical authority and trusted links, so strong SEO is the foundation. The winning approach runs SEO, AEO and GEO together, which is exactly how we structure our work.
Yes. We track how often your brand is mentioned or cited across AI tools for the questions that matter to your business, monitor which sources those answers pull from, and tie changes back to referral traffic and leads. You get reporting on AI visibility, not guesswork.
Fixing crawler access and structured data can produce first AI mentions within weeks, while building durable entity authority typically takes three to six months to compound. Pricing depends on your site's current state, your market and the scope of work, so we send a custom proposal after a free AI visibility check rather than a fixed package.
Let's talk AI SEO

Ready to get cited by the AI your customers ask?

Tell us about your business and your goals. We'll come back with an honest view of how visible you are across ChatGPT, Perplexity, Gemini and Google AI Overviews, what's holding you back, and the fastest route to being the answer AI recommends.

  • Free AI visibility check across ChatGPT, Perplexity & Gemini
  • Honest audit of AI crawler access, citations and content gaps
  • Senior search specialists, no junior handoffs
  • Clear, prioritised AEO & GEO plan within 5 business days
AI visibility you can measure · No long-term lock-ins