Paid Advertising Management

Paid Advertising That's Accountable for Every Dollar You Spend

We plan, run and optimise paid campaigns across Google and Meta, tie every dollar of spend to a tracked result, and hand you full ownership of your accounts. No black box, no long lock-in.

Book a Free Ad Account Audit
Paid advertising management dashboard showing ad spend tracked through to leads and sales across Google and Meta
Where the money goes

You Pay for Every Click. Most Accounts Leak the Budget.

The platforms will happily spend your money. Whether it comes back as leads and sales depends on what happens after the click, and that is where most accounts lose the budget.

Illustration of a funnel receiving paid ad clicks, with budget leaking out through gaps before converting into sales
~7.5%

Most clicks never convert

The average Google Ads conversion rate across industries is about 7.5%. That means the large majority of the clicks you pay for do not convert, so what happens after the click decides whether the budget works.

Source: WordStream 2025 PPC Benchmarks — verify before publishing.
$70.11

Every lead costs more each year

The average cost per lead across industries rose to about $70.11 in 2025, up roughly 5% year over year. As click prices climb, wasted spend hurts more than it used to.

Source: WordStream 2025 Benchmarks — verify before publishing.
Untracked

Spend you can't trace, you can't fix

Without proper conversion tracking, you cannot tell a winning campaign from a money pit. Budget keeps flowing to the wrong places because nobody can see where results actually come from.

Principle behind full-funnel conversion tracking.
What accountable paid advertising is made of

What Accountable Paid Advertising Actually Looks Like

Accountable paid advertising is not just running ads. It is five connected parts, each built so you can trace spend to a result and cut what does not work.

Annotated diagram of an accountable paid advertising setup: message-matched ad and landing page, one tracked goal, waste-cutting, clear reporting and full account ownership
1

Message match, ad to landing page

The ad and the page it lands on say the same thing, so the click you paid for doesn't bounce on arrival.

2

One tracked goal per campaign

Every campaign is built around a single measurable action, with conversion tracking wired in from day one.

3

Continuous waste-cutting

Negative keywords, paused losing ads and trimmed audiences, so budget moves toward what actually converts.

4

Reporting that traces every dollar

Plain reporting that connects spend to leads and sales, not vanity metrics you can't bank.

5

You own the accounts and data

Campaigns live in accounts you own, under your billing, with your history and audiences kept yours.

What we do

Paid Advertising Services

Whether you're launching your first campaign or fixing an account that leaks budget, here is the core work we do.

01

Google Ads / Paid Search Management

Capture people already searching for what you sell. We build and manage Search, Shopping and Performance Max campaigns around high-intent keywords, cut wasted spend, and optimise toward the actions that make you money.

More qualified leads from people actively looking to buy.
02

Meta / Paid Social Management

Create and capture demand on Facebook and Instagram. We handle audience targeting, ad creative direction, and retargeting so the people who don't convert first time see you again.

Reach and retarget the right audience, not everyone.
03

Ad Account Audit & Rescue

Inherited a messy account, or suspect budget is leaking? We audit the full setup, find wasted spend and tracking gaps, and rebuild the structure where needed while preserving the useful history.

A clear picture of what's wasting money, and a fix.
04

Tracking, Reporting & Optimisation

Proper conversion tracking, sensible attribution, and reporting that traces every dollar to a result, plus ongoing A/B testing on ads and landing pages so performance improves month over month.

Know exactly where your budget goes, and why.
Free, no obligation

Find Out Where Your Ad Budget Is Leaking

We'll review your current paid advertising accounts, show you where spend is being wasted, and tell you plainly what we'd change, before you commit to anything.

Book a Free Ad Account Audit
How we work

From Audit to a Tracked, Optimised Account

No mystery, no missed deadlines. Five clear steps, agreed in writing before we start.

1

Audit & Goals

We audit current spend and define the single metric your ads must move.

2

Strategy & Budget

We agree channels, targeting and how the budget splits, in writing.

3

Build & Track

Campaigns, ad creative and full conversion tracking set up correctly.

4

Launch & Optimise

We go live, cut waste fast, and scale the campaigns that convert.

5

Report & Review

Plain reporting that traces spend to results, reviewed with you.

FAQs

Paid Advertising Questions, Answered Plainly

Paid advertising is buying placement in front of your audience on platforms like Google and Meta, where you pay each time someone clicks or sees your ad. It brings traffic the moment your budget goes live, whereas SEO earns unpaid rankings over months. Paid advertising gives you fast, controllable traffic; SEO builds slower, compounding traffic. Most businesses use both, and paid advertising is the quickest way to test what converts.
Management is usually priced one of two ways: a flat monthly fee, or a percentage of your ad spend, most commonly between 10% and 20%. Industry-wide, management fees run from a few hundred dollars a month for small accounts to several thousand for larger ones. This is separate from the ad budget you pay the platforms directly. We quote a fixed price after a free audit, once your goals, budget and platforms are clear. [PLACEHOLDER — insert your real starting price or range here.]
We can work either way. A flat monthly fee gives you a predictable cost regardless of spend, which many businesses prefer. A percentage of ad spend scales with your budget and is common across the industry at roughly 10% to 20%. We recommend the model that fits your budget and stage, and we agree it in writing before any work starts.
Paid ads can generate clicks on day one, but meaningful results take longer. Expect the first two to four weeks to be a learning phase where the platforms gather data and we cut early waste. Most accounts reach a reliable, optimised performance level within one to three months, depending on budget, competition and how much conversion data the account already has.
ROAS (return on ad spend) is revenue divided by ad spend, so a 4x ROAS means four dollars back for every dollar spent. A good ROAS depends entirely on your margins: a high-margin business can thrive at 3x, while a thin-margin one may need 6x or more. Rather than chase a single number, we define the target that makes you profitable, set up proper conversion tracking, and report performance against it.
You do, always. We build and manage campaigns inside accounts you own, under your billing, and you keep full administrator access throughout. Your account history, audiences and conversion data stay yours. We never hold your accounts hostage, and you are never locked out of the work you paid for.
Everything stays with you. Because you own the accounts, all campaigns, ad creative, audiences and historical data remain in place and keep running if you choose. We hand over a clear summary and simply remove our access. There is no long lock-in contract designed to trap you.
Yes. Account rescue is one of the most common things we do. We audit the existing setup, identify wasted spend and tracking gaps, and rebuild the structure where needed while preserving the useful history. You keep ownership throughout, and we show you exactly what was underperforming and why.
Let's talk paid advertising

Ready to turn ad spend into tracked results?

Tell us about your campaigns and your goals. We'll come back with an honest view of where your budget is leaking, what's holding your conversions back, and the fastest route to accountable paid advertising across Google and Meta, run in accounts you own.

  • Free ad account audit with wasted-spend & tracking checks
  • Honest view of where your budget is leaking, and why
  • Google & Meta campaigns run in accounts you own
  • Reporting that traces every dollar to a result
Results you can measure · You own every account · No long lock-in